General

How is eating FRUIT based raw vegan SUSTAINABLE when you live away from the tropics / in a cold climate?

A vegan diet is “the single biggest way” to reduce your environmental impact and save the planet. But how about my FRUiT based raw vegan health lifestyle here in Northern Germany, where I have to import a lot of my fruits from other countries? How does eating non-local whole foods align with my ideals of sustainability? While I think we absolutely must find solutions on how to reduce transport emissions and yet still have high quality fruit – the most vital food for humans – available everywhere, we must also consider other factors in addition to locality when looking at a food’s impact on our planet…

Fruit trees are SUPERIOR in their benefits to the ecosystem, to farmers and to our personal health:

  • FRUiT TREES allow to utilize vertical space and thus yield most calories / carbohydrates per square acre.1 Carbohydrates are the main source of energy fuel for our cells – we cannot survive without sugars. In my eyes, we must invest into the growth of fruit trees if we want to feed the growing world population sustainably and healthily.
  • FRUiT TREES capture CO2 and breath oxygen into the air. Destroying (tropical) forests for animal agriculture or for growing plants like soy – mostly for feeding industrial animals – sets off huge amounts of greenhouse gases back into the atmosphere.2 
  • FRUiT TREES are permanent (unlike crops) and bear fruit for decades while requesting fewer (harmful) agricultural inputs.3 Fruit trees don’t depend upon harmful monoculuture agricultural practices, such as harsh artificial fertilizers, crop rotations or soil tilling – these monocroppingg agricultural practices destroy our soil and thus threaten our future food security.4
  • FRUiT TREES are essential in permaculture design (permaculture mimics how natural forests and jungles are built – the opposite to harmful monoculture farming) and therefore maximize our ecosystem’s biodiversity.5  Fruit trees are protection, food and homes to various animals + pollinators and they provide the ideal environment for all kinds of other plants to grow beneath, such as shade for shade loving plants. These natural relationships reduce the need for extra watering, which further lowers the footprint of fruit farming.6
  • FRUiT TREES help to conserve the water cycle and reduce storm water management problems – e.g. minimizing erosion by absorbing the water runoffs.7
  • FRUiT TREES serve as windbreaks and living fences protecting other plants8 and have a high tolerance to drought due to their deep root system and perennial (=year round) growth.9 
  • Thus FRUiT TREES provide a safety net during periods of crop failure for farmers.10 We will face more severe storms and droughts more frequently during climate change11 and in my eyes fruit could thus serve as an emergency food source for the human population.
  • FRUiT TREES can be a valuable source of other materials than just fruit for food: wood for all sorts of purposes; tree sap for environmentally friendly rubber, glue, wax;12 fruit, leaves, bark and roots for medicinal uses. Also, fruit forests can be a place for people to learn and live.
  • FRUiT can provide us with a diversity and balance in nutrients, vitamins & minerals making it an excellent source of nutrition and can help our bodies heal from various physical issues such as diabetes13, cardiovascular diseases14 and autoimmune conditions15. In fact, fruit is human food16  – we are not a herbivore but a frugivore species17 that derived from the bonobo ape18 in the tropics. We share a symbiotic relationship with fruit trees by ingesting their fruit and dispersing the seeds back into the ground fertilized with our poop (If we would poop right back into the earth or via a compost toilet.) Can we come any closer to living in harmony with nature?
  • FRUiTS use up less resources like energy and water in terms of A)…NO cooking, no processing required to make fruit edible….and NO additional ingredients (salt, oils, spices) needed to make fruit tasty (compared to animal products, grains, beans and even many vegetables that do not satisfy most people on their own) B)…NO or little packaging and comparatively lower cooling necessary to make fruit last (like all whole foods compared to animal products and processed foods) C)…preventing the development of diseases followed up by resource intense medical procedures and use of pharmaceuticals (compared to animals products and processed foods).

★ SEVEN TiPS for a sustainable fruit based raw vegan diet away from the tropics:

  1. Eat the fruit in season in your country or in a country close to you. In summer I have much more local fruit available and during winter my staples are stored local apples from fall and citrus from Italy.
  2. Purchase as much organic fruit as you can (most organic labels in Europe can be trusted and are no humbug). You will feel how much better high quality organic fruits taste and satiate.
  3. Buy as much fruit as you can from industry independent organizations that support tropical small indigenous farmers. Once in a while I order at Orkos (non-paid advertisement), a small company supplying high quality organic and fair fruit to European countries – the fruit is incomparably tasty!
  4. Try to minimize water intense plant foods like nuts, coffee, cacao/chocolate (they are pricy anyways). I personally do avoid these, because I would get an itchy + inflamed mouth and feel fatigued. And it is even backed by science – unsprouted nuts have an acidic effect on the body and coffee and cacao are also highly stimulative to our adrenal glands, which are responsible for our metabolism and feeling fatigued. 
  5. Prefer fresh whole fruits and vegetables over packaged and processed raw vegan products such as oils, ”raw vegan“ cheeses / sauces / dips etc. – they not only increase our footprint, but also cannot compete with the health benefits of fresh living plant foods. Our body likes it pure and simple for optimal digestion and wellbeing.
  6. Pick your own fruit from public gardens or meadow orchards. During the summer I love to pick berries from bushes or cherries from the tree whenever I come across them. 
  7. Grow your own fruit and greens if you can. We do lots of sprouting at our home and we have some tomatoes in our garden. Like many others, I dream of us all working together towards having our own permaculture land aka fruit forest independent of the industry. 

If you want to FEEL GOOD when eating a fruit based raw vegan diet, make sure to… 

♥ Never restrict yourself, but make sure you are getting enough calories (2000+ per day depending upon your own needs and level of activity).

♥ Balance with fruit vegetables (cucumber, zucchini, tomatoes, peppers, chilli etc.) and leafy greens in the form of green juices and salads. If more grounding is needed, don’t be afraid of having some steamed vegatables or sweet potatoe – this lifestyle is fun as long as you do not make a dogma out of it! Which leads me to:

♥ Just do the best you can! If you do not have fruit available where you live – eating high carb whole plants such as grains and potatoes is very good, too! If you do not have package free fruit, but only wrapped in plastics, in your stores – purchasing that is ok, too! If you do not have access ro organic fruit – you can look at the “dirty dozen clean 15” list and come off very well, too! I am very lucky with the lifestyle available to me and  making this high standard (in combination with lowering our footprint) available to more people is my number one goal in life.

Check out my “what i eat in a day” story highlight on my instagram (+ origin and packaging of my food). Learn more about how to thrive on this high fruit raw vegan lifestyle from rawveganginger.

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CREATIVE MIND, LET'S TALK

RE-MEMBER x THRIVING ON FRUIT AND SAVING THE ENVIRONMENT?

Back to Wonderland

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I am, you are, we all are Neo. In this Matrix!  

Morpheus said: “You’ve felt it in your entire life, that there is something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind…” 

And so it commenced: this quest, search, journey- for meaning and my Self. Within and around myself, I have been looking for answers, clues and hints, for the means to and end / the tweezers to remove this splinter in my mind. The splinter removed by a millimeter- the potion to decrease my size. Uncovering this one truth- the key to Wonderland and at the same time the trigger, which set this domino effect in motion- of revelations, that my vision has been clouded. 

I have–we have, as a collective, forgotten: our place and task, in this ecosystem- continuously developing and “d-evolving” away from truth and further into this matrix, simulation. We are part of this system, we are supposed to be the kings and queens reigning this kingdom. The values, morals and ideals of this position have left us, were ignored and forgotten.

The foundation of it all: Eat your way into paradise, so we can meet in Wonderland, the land of truth, harmony, revelations and being. 

Food. So thoroughly integrated into what our “society” stands for today. Consumption- but of the utterly wrong kind. It provides a foundation for these forgotten values, ideals and beliefs of ethical and moral nature- compassion, reason and love. We have neglected the truths of survival: of our own and that of our environment, only to become criminals. Kings and queens who slaughter their subordinates. With this position comes responsibility and we haven’t taken any for our actions of the last years. 

The key, we want and desire to find, has been right under our noses. Eat the diversity of paradise- in its vibrancy, color and richness. 

Fruits and herbal plants

Will lead you into-

Wonderland. 

Embark on this journey and reclaim your position! Never forget that-

In a nonsensical world: in which one still dares to dream and give power to imagination for change: is the greatest courage and evidence of humanity one could demonstrate. We will grow apart only until we reunite in paradise. This is Plan _. I am waiting. In Wonderland!

FRUiT by Sarah Johanna

A vegan diet is “the single biggest way” to reduce your environmental impact and save the planet. But how about my FRUiT based raw vegan health lifestyle here in Northern Germany, where I have to import a lot of my fruits from other countries? How does eating non-local whole foods align with my ideals of sustainability? While I think we absolutely must find solutions on how to reduce transport emissions and yet still have high quality fruit – the most vital food for humans – available everywhere, we must also consider other factors in addition to locality when looking at a food’s impact on our planet…

Processed with VSCO with j4 preset

Fruit trees are SUPERIOR in their benefits to the ecosystem, to farmers and to our personal health:

  • FRUiT TREES allow to utilize vertical space and thus yield most calories / carbohydrates per square acre.1 Carbohydrates are the main source of energy fuel for our cells – we cannot survive without sugars. In my eyes, we must invest into the growth of fruit trees if we want to feed the growing world population sustainably and healthily.
  • FRUiT TREES capture CO2 and breath oxygen into the air. Destroying (tropical) forests for animal agriculture or for growing plants like soy – mostly for feeding industrial animals – sets off huge amounts of greenhouse gases back into the atmosphere.2 
  • FRUiT TREES are permanent (unlike crops) and bear fruit for decades while requesting fewer (harmful) agricultural inputs.3 Fruit trees don’t depend upon harmful monoculuture agricultural practices, such as harsh artificial fertilizers, crop rotations or soil tilling – these monocroppingg agricultural practices destroy our soil and thus threaten our future food security.4
  • FRUiT TREES are essential in permaculture design (permaculture mimics how natural forests and jungles are built – the opposite to harmful monoculture farming) and therefore maximize our ecosystem’s biodiversity.5  Fruit trees are protection, food and homes to various animals + pollinators and they provide the ideal environment for all kinds of other plants to grow beneath, such as shade for shade loving plants. These natural relationships reduce the need for extra watering, which further lowers the footprint of fruit farming.6
  • FRUiT TREES help to conserve the water cycle and reduce storm water management problems – e.g. minimizing erosion by absorbing the water runoffs.7
  • FRUiT TREES serve as windbreaks and living fences protecting other plants8 and have a high tolerance to drought due to their deep root system and perennial (=year round) growth.9 
  • Thus FRUiT TREES provide a safety net during periods of crop failure for farmers.10 We will face more severe storms and droughts more frequently during climate change11 and in my eyes fruit could thus serve as an emergency food source for the human population.
  • FRUiT TREES can be a valuable source of other materials than just fruit for food: wood for all sorts of purposes; tree sap for environmentally friendly rubber, glue, wax;12 fruit, leaves, bark and roots for medicinal uses. Also, fruit forests can be a place for people to learn and live.
  • FRUiT can provide us with a diversity and balance in nutrients, vitamins & minerals making it an excellent source of nutrition and can help our bodies heal from various physical issues such as diabetes13, cardiovascular diseases14 and autoimmune conditions15. In fact, fruit is human food16  – we are not a herbivore but a frugivore species17 that derived from the bonobo ape18 in the tropics. We share a symbiotic relationship with fruit trees by ingesting their fruit and dispersing the seeds back into the ground fertilized with our poop (If we would poop right back into the earth or via a compost toilet.) Can we come any closer to living in harmony with nature?
  • FRUiTS use up less resources like energy and water in terms of A)…NO cooking, no processing required to make fruit edible….and NO additional ingredients (salt, oils, spices) needed to make fruit tasty (compared to animal products, grains, beans and even many vegetables that do not satisfy most people on their own) B)…NO or little packaging and comparatively lower cooling necessary to make fruit last (like all whole foods compared to animal products and processed foods) C)…preventing the development of diseases followed up by resource intense medical procedures and use of pharmaceuticals (compared to animals products and processed foods).

★ SEVEN TiPS for a sustainable fruit based raw vegan diet away from the tropics:

  1. Eat the fruit in season in your country or in a country close to you. In summer I have much more local fruit available and during winter my staples are stored local apples from fall and citrus from Italy.
  2. Purchase as much organic fruit as you can (most organic labels in Europe can be trusted and are no humbug). You will feel how much better high quality organic fruits taste and satiate.
  3. Buy as much fruit as you can from industry independent organizations that support tropical small indigenous farmers. Once in a while I order at Orkos (non-paid advertisement), a small company supplying high quality organic and fair fruit to European countries – the fruit is incomparably tasty!
  4. Try to minimize water intense plant foods like nuts, coffee, cacao/chocolate (they are pricy anyways). I personally do avoid these, because I would get an itchy + inflamed mouth and feel fatigued. And it is even backed by science – unsprouted nuts have an acidic effect on the body and coffee and cacao are also highly stimulative to our adrenal glands, which are responsible for our metabolism and feeling fatigued. 
  5. Prefer fresh whole fruits and vegetables over packaged and processed raw vegan products such as oils, ”raw vegan“ cheeses / sauces / dips etc. – they not only increase our footprint, but also cannot compete with the health benefits of fresh living plant foods. Our body likes it pure and simple for optimal digestion and wellbeing.
  6. Pick your own fruit from public gardens or meadow orchards. During the summer I love to pick berries from bushes or cherries from the tree whenever I come across them. 
  7. Grow your own fruit and greens if you can. We do lots of sprouting at our home and we have some tomatoes in our garden. Like many others, I dream of us all working together towards having our own permaculture land aka fruit forest independent of the industry. 

If you want to FEEL GOOD when eating a fruit based raw vegan diet, make sure to… 

♥ Never restrict yourself, but make sure you are getting enough calories (2000+ per day depending upon your own needs and level of activity).

♥ Balance with fruit vegetables (cucumber, zucchini, tomatoes, peppers, chilli etc.) and leafy greens in the form of green juices and salads. If more grounding is needed, don’t be afraid of having some steamed vegatables or sweet potatoe – this lifestyle is fun as long as you do not make a dogma out of it! Which leads me to:

♥ Just do the best you can! If you do not have fruit available where you live – eating high carb whole plants such as grains and potatoes is very good, too! If you do not have package free fruit, but only wrapped in plastics, in your stores – purchasing that is ok, too! If you do not have access ro organic fruit – you can look at the “dirty dozen clean 15” list and come off very well, too! I am very lucky with the lifestyle available to me and  making this high standard (in combination with lowering our footprint) available to more people is my number one goal in life.

Check out my “what i eat in a day” story highlight on my instagram (+ origin and packaging of my food). Learn more about how to thrive on this high fruit raw vegan lifestyle from rawveganginger.

 

Drawing by Sarah Johanna

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General, STYLE OF LIFE

better with nut butter | heyqnut

IMG_2473Everything tastes better with nut butter on top. 

My favorite must be almond butter, but then there is also hazelnuts and oh, pistachio nut butter is definitely the most exclusive of them all. To me, it is the ultimate treat*- enjoying a banana or dates topped with a little bit of ground nuts into a delicious and gooey cream. 

I can’t quite remember the moment of this discovery, but I am sure happy I did! It might have been on social media or researching bulk/zero waste stores all over the world, however, it was definitely during my stay in London. I stumbled upon the start-up company heyqnut. I was so amazed by the device, that I decided to go to hetu (in London) within the next couple of days. I brought my empty jar of another nut butter (I go through them quite quickly once they are in my possession) and got a refill in the zero waste/ bulk store on London’s South Bank. The nuts, I believe it were almonds, were just roasted and chopped and then put in the heyqnut. The nut butter was not completely smooth, with a little crunch to it which I personally quite enjoyed. After I indulged on this almond butter, I decided to do a little more research on the heyqnut. Funny enough, the start-up is from a part of Bavaria, Germany where I also have family- this made me ever more curious and amazed. I waited no longer and contacted the people behind heyqnut and have had the pleasure and honor to do a small interview with them. 

Facetune_21-08-2018-20-46-28IMG_2478What does “heyqnut“ stand for?

Our original idea was to call ourselves “Knut“, however, the Berlin Zoo trademarked this name for its polar bear. This is how Qnut came to be. It sounds similar phonetically (in German) and the letter’Q’ has positive connotations of quality and quintessence. We then added ’hey’ to ’qnut’. This was the birth of heyqnut.   

Where and how did the idea originate to provide the consumer with nut butter in such a simple and fast manner? 

A trip to California in 2014 marks the beginning of this project. We realized that nut butter is very established in grocery stores and has been for several years. It was our mission to do similar by European standards, implementing our ideas of design, sustainability, longevity, being consumer-friendly and taste. The twist is, however, to not do so for a single household, but rather following the leitmotif of ’sharing is caring“ in the natural habitat of our target audience- being organic grocery stores, cafés, hotels, culinary schools, schools, catering services and so on. 

The idea and product is stripped down to simplicity. More often than not are these the ones requiring the most work. How long did it take you to perfect the grinding gear and concept? 

It took around 1 year from the initial idea to the first prototype. 

What kind of materials are used to built the heyqnut? 

We solely use sustainable materials such as wood and metal. We have consciously abdicated from the use of plastic, as the machine is built for eternity. The manufacturing is exclusively done within the region (Bavaria). The woodwork is done in the Allgäu, our funnel-maker is located close to Munich, who also builds the jet engines of Ariane launch vehicles. 

Does the heyqnut work manually, with electricity or a different kind of mechanism? 

The machine works mechanically. The mechanism is, however, powered by a small engine through a common household outlet. 

If you want to switch up the type of nut butter you are making (as a distributor) how does one go about cleaning the heyqnut? 

It is a very simple process: You dissemble the grinding gear, which takes about 1-2 minutes, place it in the dishwasher or quickly give it a wash by hand and then assemble it again. We also have a selection of supermarkets, who do not clean the heyqnut between the change of nuts so that each customer can individually decide what nut they would like to have ground. The cleaning then takes place once a day- it is a matter of taste.

Where can you grind your own nut butter with the heyqnut? What is your favorite nut butter? 

You can easily find a list of stores on our website. We have just started distributing new machines to new locations- we are expanding by the day! We already have locations in Germany, France, in the UK, Austria, Switzerland, Belgium and Spain. Our favorite nut butter is organic Sicilian pistachio butter or organic Bavarian hazelnut butter. They are great for cooking, cocktails, to produce nut mylks or to enjoy by themselves! 

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 – 

*Despite my weakness for any kind of nut butter, it is important to me that I moderate my intake. I have to bare in mind that one teaspoon of nut butter probably equals to 7-10 almonds for example. Therefore, I really do consider it as a treat.  

Photos taken at Ohne in Munich.  Thank you to heyqnut for the interview!

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General, LET'S TALK

COMFORT

DSC_1567

Being-

In this state: comfort.

Is the epitome of bliss—

where I unwind, unfetter from futile worries, stop rationalizing and instead…

roam, am aware and blazingly taking this step

Albeit- no stone’s been set.

Growth and Consolidation.

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This journey is my life, this journey is my task. Finding balance.

There have been months of consolidation and months of growth-

Imbalance is unharmonious, not in synch- which I want to be. With myself, the environment and this journey. I had to reflect to learn, learn to know and know to grow. It is a cycle, we inhabit- of life. Doubt overcame me: regarding my Self, my outer shell and task.

Until I finally found both! Where I could consolidate, while growing and grow while consolidating.

Doubt comes, but it also goes fast. Ultimately, I chiseled on a foundation until it was  steadfast. A foundation to remain on and stand steadily- may the winds blow and the waves crash.

This became my point of consolidation, from which I would explore, grow and wander. My place of confidence, trust and belief.

Since then, I have chiseled on many along this journey- there is no going back, no stagnating. It needs to suit my needs, my growth, my Self of that given time. It supports my step and allows me to…

Step on shaking grounds that are on the verge of erupting, making for a fertile soil. Or, even  where no stone has been set and just risking this step.

It is nerve-wrecking, challenging and beyond anything the mind can rationally grasp. It tickles something inside that I have yet to uncover, but can feel. So I am- and always grow on erupting grounds and consolidate on my current chiseled foundation. I am my rock.

Anything is possible, with comfort- in heart and mind.

A gamble of chance. A certainty of destiny. A journey of love.

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Shot by Sarah Johanna

*This post was made possible due to the kind team at RADICE sleep, who’ve sent me their sleep-wear on a loan basis for this shooting. Learn more about RADICE here.

 

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STYLE OF LIFE

HOME

What is it that we call home? Is it a person, a place, a house or a state of being? Arrival. A mindset. 

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The inner monologue counts. It speaks through my eyes, my body- rearranging the current, the frequency and the atmosphere. Eyes that see- for seeing and observing – not for judging or criticizing. Ears that listen- to understand and absorb- not to reply. A heart open- to everything. This is home. You are home. I am home. Repose- within. 

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A never-seizing quest to find this eminent condition of arrival – within. It pullulates, occasionally, then seizes and resumes once water has been poured on this sprout. In this time, however, of pullulation- I am. Beyond expectations, duties, responsibilities and opinions. Stripped down to this nakedness of my being. Me: weaknesses and strengths, laughter and tears, dances and tantrums, screams and kisses, Peter and Wendy- boundless, eternal. 

Others, need to allow me to preserve these qualities- support not suppress them, love not hate them, challenge not judge me- let me be me. I have arrived- here with me. I am waiting for you to join me- dancing wildly, pondering meticulously, laughing whole-heartedly, drinking voluptuously- here. Commence this synesthetic journey- see with your heart, hear with your eyes and feel with your eyes – and you will arrive. At home. Unbenannt-2IMG_8415ABOUT RADICE: 

Radice is a sleepwear company founded in Munich, Germany in September of 2017. It is their mission to create something one can wear all day, but also at night. As we spent 1/3 of our lives asleep, it was also important to create the best sleeping experience that is relaxing and rejuvenating, but most importantly something that feels good on the skin. Sustainability is very important to RADICE as well! They produce and source their fabrics from Shanghai, where silk has been tradition for over 5000 years. After visiting countless manufacturers for silk they stumbled upon a boutique founded by three women, who now produce their high-quality and exquisite silk sleepwear. Silk* is a natural and organic fabrics, which is comparable to the human skin. Thus, it lets our biggest organ breathe whilst we are asleep, regulated our temperature (it cools in summer and warms in winter- the perfect insulator), helps reduce stress and therefore improves the sleep quality. 

The prints were created in collaboration with European artists to reminisce travel destinations and memories. Radice embodies the spirit of freedom, what you love and realizing your dreams. 

*Silk is made by silkworms and therefore NOT VEGAN. I am personally still struggling with clothes in terms of veganism, but I am taking one step at a time. In this instance, I am arguing between the stress and harm placed on animals vs the pollution synthetic materials create in our ecosystem. When synthetic materials, without helpers such as the GOOPY friend with which I wash all my sportswear and synthetic clothes, are washed they release micro plastics into our water, rivers and oceans which might eventually end up on our plates again. This is not a problem with organic and natural fabrics such as cotton (vegan), wool or silk. Hence, I am still debating this matter! This is one of RADICE’s arguments for silk as well.  

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*This post was made possible due to the kind team at RADICE sleep, who’ve sent me their sleep-wear on a loan basis for this shooting.

 

Shot by Sarah Johanna

 

MerkenMerken

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BERLIN’S #1 ADDRESS|V GUIDE BERLIN PT. 1

THE JUICERYⓇ BERLIN

€€€

IMG_7726No Berlin-visit can go by without having been to “The Juicery”. It is located right next to the Mauerpark, so you can also take your juice, smoothie or bowl on a walk.  Ideally you would take it to go in a container you brought, but if you forgot it is not too bad since all the packaging is made of cornstarch and compostable. The açaí bowl is the best I have ever had in the entirety of my life (it has the perfect consistency and no where in the world has my bowl been graced with so many fresh berries or toppings), the smoothies always surprise your taste buds with new flavor (as in the “Passion for Ido” where sweet, sour and fresh work together synergistically to create a previously unknown taste experience) or texture combinations (such as the chia seeds in the blueberry kale). All the produces used are organic and ripened to perfection.

As I have grown to love the creations of The Juicery more and more with each visit, I knew I had to sit down with the founder. I was so fascinated by the high quality of the produces, the combination of the juices and the curation going into all of this. Seydi was so kind as to answer a few of my questions, before which I enjoyed a sugar cane juice with lime, an açaí bowl and the newest of his creations- newtella (HEAVEN)!

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(Seydi with Newtella)

How did The Juicery of Berlin come to life?

It all started with experimenting with different types of diets whilst I was working out a lot- back then it was low carb, now they call it ketogenic, you know they always find new words and terms. This is what confuses the consumer- they are exposed to two contradicting facts or studies so that it is hard to decide which one is the“right“ one. Then I zoomed out, took a step back to see my progress and how far I have come in achieving my fitness goals, only to realize that I didn’t make any progress at all. I was always very lazy and didn’t dream to cut up some fruit for myself. However, I remember that I always enjoyed the taste of fruit when my mother was so kind as to prepare them for me. Then I remembered how light, good and energized I felt when eating fruit. This sensation in combination with my desire to create good in this world and society, lead me to embark on a journey of seeking (self) fulfillment. I read many books about philosophy and diet…I knew I had to take this leap of faith, ignore this steadiness I have built and simply risk it, go all in. In front of my old shop I started with offering 2 juices on Sunday’s- people came up to me, they wanted to take pictures. I felt that I offered something people were drawn to, they cherished this work, which in turn motivated me again. What stuck with me from many biographies I read was something along the lines of: You have to do something that you really love so that you do not have to work another day in your life. So I asked myself what I loved and it is this curating and stimulating of senses- the visual, the olfactory, the flavor. Going to the wholesale market I felt like a child in a candy store. Then everything just came together and moved quite quickly. We opened our doors in September 2014. The most important lesson I have learnt during this process is that your attitude is key- what you bring to the situation is what you get. Life became my private teacher. 

You use organic ingredients only, why is that important to you?

What I strive to do here with The JuiceryⓇ is a steadiness in terms of quality or even improve upon what we offer to our customers. Right from when we started, we offered organic produces only. When you offer something that solely has to do with health and well-being it only makes and is the next logical step, a no brainer so to speak. You need to differentiate between what you fuel your body with – if you treat your body well and want to do good, organic produces are key! Another factor we look out for is flexibility- we always try to realize the wishes of our customers, but advise them that sometimes leaving out an ingredient might make something less creamy and things as such. So we try to collaborate and work out a way where both parties are happy. 

How did you go from 3 Juices to this vas variety you offer today? 

I didn’t take any of the creations from recipe books, they did not appeal to me as much. I listened to senses, taste buds- so started with myself and what I liked best. I worked three months on the recipe of the açai bowl before putting it into writing. I have now developed 3 criterion based on which I create my juices and smoothies: 1) DO IT HEALTHY Everything has to come from nature, meaning that it is unprocessed. Cacao powder is the grounded bean, or dates to sweeten instead of maple syrup. 2)DO IT TASTY It has to taste good and speak to the taste buds. I look out for the temperatue, consistency, a balance between sour and sweet, if the taste should unfold more at the beginning or finish. 3) DO IT SEXY. We are all aesthetics, you eat with your eyes. 4) DO IT FRIENDLY. I want to give something to people and watching their faces when eating you can really see that something is happening inside of them. These are the 4 criterion I apply to my work. 

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You always curate and find special and exquisite produces, how do you go about this process?

I always try to discover anew what nature has given to us to feel good and re-sensitize my taste buds, such as replacing sugar with dates, an energy drink with ginseng. It is a journey of continuous discovery, where you perception is changed constantly. 5 years ago no one would have been able to tell you what chia seeds are, now they are a staple. For the birch water I traveled to Latvia- I want to experience it first hand at first to see what it does to my body. This way I explore new produces and creations. 

What is your favorite juice/smoothie? 

After I was physically active I go for something very refreshing and lemony such as the YELLOW DETOX or APPLE BERRY. If I crave something sweeter I usually go for coconut- I could eat coconuts for the rest of my life, which is why I make a lot with coconuts. 

What are the future plans for The Juicery? 

We do consulting for others where we teach things such as work flow optimization, where and how to shop (good quality, when something is ripe and sweet), how to store the produces on location. Other than that we are working on opening more locations of The JuiceryⓇ. So stay tuned! 

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